Graffiti NY teams up with Too Fly for launch of FLARE

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Graffiti NY partnered with Too Fly for the launch of Clairol Professional’s new hair coloring product “Flare”. The mission was to create a beautiful signature Toofly character piece inspired by the vibrant color of graffiti art. The piece was painted outdoors on a sunny day in Corona, Queens on a large 2-panel canvas. It was later installed in the new and improved Wella World Studio downtown Manhattan. The launch date was awesome! Too Fly prepared a slide presentation alongside celebrity color stylist Kiyah Wright who’s worked with artists like Mary J Blige, Jennifer Hudson, Tyra Banks, Kerri Washington and more. The presentation allowed Too Fly to speak about how graffiti has inspired her to make street art and empower women through her work, as well as how the colorful graffiti culture as a whole in influencing trends in fashion, music, and art. The media that attended the event got a chance to tag up on the piece, take photos, and instagram the event #cpflarelaunch. We were very happy to bring TooFly and the Clairol team together for this amazing event!

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